Case Study Overview

How can a company use viral marketing to increase brand awareness?

How can a company use viral marketing to increase brand awareness? Our writer Joshua Keefe takes a look at five different campaigns—old and new—that show just how effective this ancient marketing tactic can be when launched correctly. 1. Retail giant Walmart is popular because they always have product on sale. Whether it’s a hard-to-miss price that’s too good to pass up, a quality product at a great price, or great cause mixed into the deal, Walmart’s in-store and online marketing campaigns consistently combine all three. Checkout the viral story of the day: click for more Walmart doesn’t sell products. It sells space to sell products. Every new store or promotional offer is the company’s chance to leverage as much goodwill as possible before Christmas. More importantly, it’s the chance to get people talking about the company. What am I buying? What’s on sale? This is the time to find out where your friends live and what their store may have that you’re neglecting. More on that in a bit. The company has also been successful at launching pop culture-inspired viral marketing campaigns. On April 16th they ran a “Happy Birthday” themed ads on TV as a promotion for Mario Brothers day and the Super Mario YouTube channel is still raking in millions of views on their “Happy Birthday, Mario!” video. The campaign was specifically about the products in the Walmart stores, but the YouTube video itself is an example of how engaging an ad can be when it pops here watching a favorite show.

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Two days after seeing Mario’s birthday video, it was followed by a commercial for Wii with a similar tone of the Super Mario theme. 2 By being where people shop, Walmart has become a giant online brand and their marketing strategy relies on both in store and online campaigns. It started with television and print ads, including a “big ticket” adHow can a company use viral marketing to increase brand awareness? Like free publicity, viral material is publicity paid for—without the cost and labour involved in creating a traditional advertising spot. Although the company may not be sending its ads or its brand to newspapers, a viral marketing strategy is often a more effective way to communicate by leveraging the “wisdom of the crowd”: When multiple people who like or dislike a person or object share that information, the collective influence is more effective than a solitary voice. To make your viral campaign successful, plan for several potential failure events in the process of its execution. Things can go wrong or a celebrity can blow the whistle and say something bad. Stay proactive to cover your bases, ensure that your campaign has a built-in communications network, and be prepared to rebuff any attacks. Diversify your viral messages so you can respond and appropriately when a situation arises. Saucebox has certainly established a name for itself on the streets of a Toronto neighbourhood. Their products (which are just as hipster as their approach) have been seen on television (“Weird Canada”) and in film (“Bathtubs Overflow”) and they’ve even created a web-based viral video that’s gone viral as a result. In this week’s case study, Saucebox walks in to a restaurant as a potential review site and creates the kind of publicity that can turn a neighbourhood restaurant from buzz to client. (To view our entire case study archive, click here.) Viral Marketing: How Saucebox got started Storytelling is at the heart of the Saucebox brand strategy.

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“We decided early on to use a very cinematic approach to our branding and I said, ‘We should make a viral video and upload it on YouTube. Our logo is a bit square and it looks like a business card. So we’ll just see what happensHow can a company use viral marketing to increase brand awareness? Yes. People always like viral videos because they are instantly gratifying. The trick is to create a “pop culture” type of item that speaks to your target market. Yes. The question is, are you just treating it as a public to your game. Think of it like an introduction in the game. the introductory movies from bioshock and call of duty last almost 20 minutes. If you can get even 10% of what people see 10 minutes of gameplay, that is gold. I am totally looking to start a game studio. With that said..

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.Can someone answer me how to “jump start” a game studio? I pretty much have experience programming as a hobby, but not very heavy. Do I need to find local partners (local games) like World of Warcraft? This is kind of an old question but it is very important for any small start up. Find out what the competition is doing. Are they hiring programmer/designer? What are they making? Find out what kind of games they are making. Can you make anything like that? Do you have ideas that view website fit better into the genre? Do you have the know how to design graphics? Before going into game dev do you know how to design a graphical user interface that appeals to people’s eyes? Game development is time consuming and in he end you only have to make a game good. You can not do the graphic design part right out of the gate. Are you willing to give up a 9-5 job? There are 10% of the people on the team who should take of all the other stuff as the game is pretty much their job. You will be surprised what those 10% are gonna tell you. Some of those are going in the game, some of them are involved in production. I think what most people need is to learn from the successful examples.  an excellent example